Diana Espinoza

Communication Arts (Graphic Design)
Book Arts
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Diana Espinoza
About
Diana Espinoza is a first-generation Salvadorian/American designer based in New York. She has pursued a Communication Arts: Graphic Design, Bachelor of Fine Arts at Otis College of Art and Design, with a minor in Book Arts. She explores design through a framework of community, curiosity and empathy. Her love for music, written word, ephemera, and other tangible novelties are considered and ingrained in her practice.
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Glimmer

glimmer
This project illustrates a concept to rebrand and re-conceptualize the interactivity of a harm prevention hotline. Prototype made using Figma and Adobe After Effects.
  • Glimmer Posters 01
    These posters serve as a way of promoting the harm prevention hotline. The visual style appeals for a youthful audience and encourages a tone of friendliness and approachability.
  • Glimmer Posters 02
    These posters serve as a way of promoting the harm prevention hotline. The visual style appeals for a youthful audience and encourages a tone of friendliness and approachability.
  • Glimmer Posters 03
    These posters serve as a way of promoting the harm prevention hotline. The visual style appeals for a youthful audience and encourages a tone of friendliness and approachability.
  • Glimmer Pins
    This prototype illustrates a concept to rebrand and re-conceptualize the interactivity of a harm prevention hotline. Prototype made using Figma and Adobe After Effects.
 
This prototype illustrates a concept to rebrand and re-conceptualize the interactivity of a harm prevention hotline. Prototype made using Figma and Adobe After Effects.

Senior Project: Rainbow League

Senior Project: Rainbow League
Rainbow League is a clothing brand centered around inclusivity, with the intention of amplifying the desire to de-stigmatize conversations of mental health.
  • Rainbow League Clothing Mockup 01
    The sweater is a reflection of the wearer’s state of mind or being. They serve as platform for people to express their truth, their needs or wants in their own way.
  • Rainbow League Clothing Mockup 02
    The sweater is a reflection of the wearer’s state of mind or being. They serve as platform for people to express their truth, their needs or wants in their own way.
  • Rainbow League Clothing Mockup 03
    The sweater is a reflection of the wearer’s state of mind or being. They serve as platform for people to express their truth, their needs or wants in their own way.
  • Rainbow League Poster 01
    The posters highlight the wholesome and inclusive essence of the brand, through word play. The presence of the garment informs the viewer that the “league” is in reference to the clothing brand, while the information on the bottom can lead them to visit the website, where they can design their own shirt!
  • Rainbow League Poster 02
    The posters highlight the wholesome and inclusive essence of the brand, through word play. The presence of the garment informs the viewer that the “league” is in reference to the clothing brand, while the information on the bottom can lead them to visit the website, where they can design their own shirt!
 
This is a 3-Dimensional, interactive space for users to navigate freely. The inside of the box functions as a creative space for users to express and generate their own content, which would translate into a shirt design made for them. The design of the website reflects the idea of allowing inward thoughts and feelings to expand Outwards.
 

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