2023 Annual Exhibition
Laura Salazar
Graphic Design/Illustration
Advertising Design, Book Arts
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Digital illustration for Otis College's viewbook posters for 2022 - 2023
Your Additional Work
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Stickers and postcards mailed to accepted students
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Printed viewbook posters
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Detail from viewbook poster illustration
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Cover for Legendario, a bilingual do-si-do book containing various salvadoran folktales
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Legendario is a passion project, that ended up turning into my senior project. As a Salvadoran expat, I've realized that a lot of our culture and traditions are getting lost, therefore, I wanted to create an interactive publication that children (and adults!) could enjoy in either English or Spanish.
The title of this book comes from the combination of the words ‘leyenda’ (legend) and ‘diccionario’ (dictionary), as the book serves as a small tool to keep some aspects of Salvadoran culture alive. Through this book, you will be able to learn a little bit more about the stories that my ancestors grew up with, and you will even be able to create your own story.
Each book is carefully RISO-printed and spiral bound. For every copy sold, a copy will be mailed to a child at "Casa Taller Encuentro" in Panchimalco, El Salvador.
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Spanish spread of "La Siguanaba"
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English spread of "The Cuyancua"
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Spanish spread of "El Cadejo Negro"
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Introduction page to Bug-o-Pedia
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My dad always took me book shopping when I was younger. I loved walking down the different aisles lined with bookshelves and looking at all the different book covers. Looking at all the beautiful typography, the bright colors, and the cute illustrations in the front of the books always drew me in. As a kid, I dreamed of having that power. I wanted to be able to produce something that would naturally attract people's attention. Little did I know then that I back then that I wanted to be a graphic designer.
With Bug-o-Pedia, I wanted a book that kids and adults could both enjoy, similar to the book I would love looking through all those years ago. The final book was bound as a flutter book with a German case binding. Each of the spreads was glued by the edges, so the book block can be pulled out and used as a display. The book was letterpressed and printed as an edition of 5.
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Pop-up illustration for the bee, as part of "Bug-O-Pedia"
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Pop-up illustration for the atlas moth, as part of "Bug-O-Pedia"
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Pop-up illustration for the tarantula, as part of "Bug-O-Pedia"
About the Artist
Laura (she/her) is a Central American graphic designer and illustrator graduating with a BFA in Graphic Design, and minors in Advertising Design and Book Arts from Otis College of Art and Design in Los Angeles, California.
She is passionate about designing things that matter and making sure that everything she creates has a story to tell. She is most interested in typography, illustration, and publications. In her free time, she enjoys playing one of her many instruments, reading a good book, and cooking for the people she loves.
Contact Laura Salazar
laura@laurasalaz.art